Eye Candy is Good

April 23rd, 2009 · 2 Comments

Do you think eye candy belongs on a web site or other user interfaces, or is it just marketing polish?  Stephen P. Anderson covers this question in an excellent article titled In Defense of Eye Candy.  He (correctly) suggests that visual stimulus is more than just a clever gimmick.  Here’s an excerpt:

Below is a gas pump near my house. Contrast that with the station shown on the right.

Two gas pumps

I’ve stopped filling up at the gas station on the left, even though it’s closer to where I live. Why? This kind of maintenance (or lack of maintenance) leaves me unwilling to trust them with my credit card information. Clearly, appearance does affect trust.

Read the entire article over at A List Apart.

Tags: Graphic Design · Reading · Typography

2 responses so far ↓

  • 1 Mary // Apr 23, 2009 at 5:24 pm

    So true.

  • 2 Gillian Economou // Apr 23, 2009 at 6:40 pm

    Agreed.

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